Why rent a TV studio for your video financial communication ?

In an increasingly complex world, financial communication managers are also concerned by digital transformation. How can they renew themselves and offer attractive new formats to go beyond legal publications?

There is no shortage of traditional means of communicating about our financial situation, and they are still necessary: letters to shareholders, press releases, public reports, annual reports, press interviews, speeches at meetings, posts on social networks...

But how can you stand out from the crowd and complement your "traditional" tools to communicate your company's sound financial health?

Long considered an extension of print media, video is becoming the most impactful and viral medium in financial communications.

Implementing a communication strategy on social networks and on your website is an effective lever for reaching your target and your objectives.

The target audience for financial communications can be broad and diverse: shareholders, investors, economic and financial analysts, banks, rating agencies, trade journals, members of the general public...

In video-based financial communications, it's no longer enough to reach your audience: you have to engage them, attract them, reassure them and create a bond of trust.

This is why turning your financial communication on a TV set helps you achieve one or more of your objectives:

• strengthen your company's brand image
• reassure shareholders
• attract new investors and customers
• promote the company and its economic performance. This is particularly important if the company has ambitions to go public.
• Develop and strengthen bonds of trust with our financial community, as well as with our business and internal environment.

First of all, we customize the studio to your image, integrating your graphic identity to reinforce your brand image while reassuring your audience with professional staging.

Our teams take care to create a setting worthy of the best financial shows, to give rhythm to your content and mark the solidity of your company. Graphic design will enhance your slides and communication materials.

The participation of a journalist can help you structure your message and present your company and its results more easily. Our teams can suggest a number of profiles with experience in this field.

Proximity and transparency help to reassure shareholders and attract new customers. That's why we offer you the opportunity to broadcast your content live, transforming your financial communication into a genuine digital event. During your live broadcast, you'll be able to respond to your audience, thereby reinforcing the commitment and trust of your target audience. Our interactive broadcasting platform lets you organize your event, managing registrations and providing a dedicated, secure space for your audience. It also enables you to broadcast your speech live, allowing your audience to interact according to the rules you set. Last but not least, a full report on your event will be available, including participants, connection times, questions asked...